Glenfiddich

Virtual Infinity

Can immersive technologies be used to enhance our sensations when tasting whisky?

After sampling the three Cask Collection whiskies, tasters are invited to step into a virtual recreation of Glenfiddich’s distillery in Scotland. Upon selecting one of the three large vats, they are transported into an endless world of ribbons where, armed with a pair of scissors and a ribbon dispenser, they’re free to write their tasting notes around them in 3D space.

The final look has been developed using photographs and basic structural engineering (if you were to build it based on our 3D model, it should, in theory, hold up!).

The result is as close to the actual distillery as possible with fine tuned 3D textures and lighting to attain the closest possible replica.

Press and links:

Wolf in Motion and Purple Creative, 2017